MARKETING SERVICES

MAKE A BIG NOISE!

Marketing an app right can be a time consuming and complicated process. We know your time is valuable and best spent making the very best product you can make. That’s why we’re here – we are professional marketers that have been focused on the mobile medium since cell phones couldn’t even fit in your pocket. Here’s a sample of what Appency can do for you:

Application Analysis & Competitive Research

Before your app goes to market you need to not only make sure its ready for prime time, but also know what your competition is doing in order to keep the competitive edge.

Search Engine Optimization

There are over to 100,000 apps in iTunes today. Appency understands how the iTunes search engine works and will optimize your application to appear when customers are searching.

Public Relations (PR)

Getting your name in the media is like gold when it comes to exposure, and exposure drives sales. Our relationships with mass media outlets and app bloggers help us cast the spotlight on you and your app.

Social Media Marketing

The trick to driving sales is to be where your customers are and have a personal, consistent relationship with them. We help you set up and navigate the intricacies of social media and use it to your advantage.

RateMyAppTM

First time in the app store, and your ratings are drawing a blank? Or maybe you just updated and suddenly there are “no ratings for this version”. No one likes to be first – our team of unbiased reviewers can help.

Advertising Media Planning & Buying

Advertising can be a great way to boost your position in the app ranking charts, but knowing where, when and how to create ads can be overwhelming. We’ve been advertising for over 20 years and know the space like the back of our iPhones.

Promotions and Sweepstakes

The chance to win something can drive brand awareness for your app – getting it in front of new eyes… and new wallets. Appency can navigate the legal waters to create sweepstakes and contests that pop.

Email Marketing

For developers with multiple titles, email marketing can be a great way to cross promote your titles and generate up-sell opportunities. Our email platforms provide full metrics including open rates, click tracking and bounce rates.

Videography

If a picture is worth a thousand words, a video is worth a thousand pictures. Our professional video studio creates high quality app trailers and newscast style demos. Our state of the art techniques will show your app in its best light.

Full Campaign Reporting

It doesn’t matter if your budget is the size of a major brands, or as limited as an in-the-garage independent developer – where it goes, and the results it generates are important to you… and to us as well.

Localization Services

It’s a big world out there – and while the US may be the largest iPhone market today, emerging markets around the world provide excellent opportunities for early market entry. Appency provides translation services to make sure when you get there… you’re speaking their language.